Magazines, annual reports, and catalogs require significant coordination in advance and a lot of attention to both editorial features and project management. Whether you are publishing digitally or going to print, Four Leaf can manage your long-range publication projects. We are experienced in generating copy, layout and design, and also managing production and mailing. Since timing and budget are key considerations with publishing, let's work strategically to get the best return on your investment.
A few things to keep in mind when planning publications:
Changing the weight of the paper for bulk jobs can save you a bundle.
Do you sell advertising that requires specific placement? Make sure your media kit is up-to-date with readership stats.
Publishing digitally? Make sure your online edition links to pages that direct readers to additional resources or promotional pages.
Are you using the best postal option for both efficiency and affordability?
A print magazine or mailer can offer your members, donors, or customers a tangible benefit. Make sure you get the most out of your investment with an enduring message.
Remind members of your expertise and strengthen your value proposition by offering insider tips and industry updates.
Make the most of every page. Consider tear-outs that encourage readers to keep your content - and your brand - in easy view.
Strategic publications pull double duty. A donor recognition piece is instrumental in both honoring your funders and encouraging new giving.
Publications require careful planning. Make sure your content is still fresh by the time it reaches your readers' hands. From front to back, Four Leaf has the details covered.